Orson – Info Product Blueprint

Here’s Exactly How You’ll Do It
You don’t need any past experience – we’ll teach you everything from finding profitable niches and building your course to setting up high-converting funnels and launching with paid ads or organic traffic. You’ll master AI-powered product creation, psychological copywriting, funnel optimization, plus get access to proven templates and systems that have generated over $2.4M.

“From finding your profitable niche to scaling with affiliates – we cover every aspect of building a successful info product business.”
AI-Powered Course Creation
Use AI to outline, write, and build your entire info product fast – prompts included.

Paid Ads & Organic Promotion
Learn proven strategies to launch and scale with paid traffic or organic methods.

High-Converting Funnels
Build landing pages, VSLs, and OTOs that maximize conversions and revenue.

Profitable Niche Selection
Pick niches with real buyers using research shortcuts and validation methods.

The Complete System You’ve Been Missing
9 powerful modules packed with our most closely guarded secrets for picking profitable niches, AI-powered course creation, psychological triggers for high-converting funnels, and proven systems that have generated over $2.4M in info product sales

Picking a Profitable Idea That Actually Sells

How to pick a niche that has buyers, not just “audience”

How to use research shortcuts to validate demand

Finding viral hooks and emotional pain points

The “offer pivot” method that helps you stand out in any niche

Real examples of 5 info product niches working right now
Building the Course Fast

How to outline & write your course using AI (prompt included)

Where to host the course

How to structure your product for max clarity + results

How to build in scarcity + bonuses that increase conversions

How to make your course so valuable people won’t refund – and will trust you more, converting on upsells/high-ticket later
Building Your Funnel (Landing Page, OTO, Legal etc)

Building a funnel from scratch using AI or any site builder

How to write high-converting copy for your funnel

How to make a simple VSL (if needed)

20+ high-converting funnel examples for inspiration

The ONE funnel format that works across all niches

How to build the OTO and write persuasive copy for it

How to setup a landing page + custom domain

How to write your TOS, refund policy, and other legal disclaimers
Payments + Delivery (How to Get Paid & Send the Product)

Pick a platform (Whop or Fanbasis)

How to set up Whop or Fanbasis correctly

How to deliver your product to customers without tech headaches
Backend Monetization & Simple Upsells
Easy upsell ideas anyone can plug in


How to sell 1:1 coaching completely faceless (even if you’re not an expert yourself)

Email swipes for upsells, nurture, and post-purchase

Price psychology tricks that boost conversions without sketchy gimmicks
Paid or Organic Traffic
How to choose between paid traffic vs organic content


Pros, cons, and what’s best for your current situation

Decision tree: how to pick your path based on time, skill, and money

Then we break off into Paid (7A) or Organic (7B) based on your path
(7A) Paid Ads Execution (Meta / TikTok)
How to set up your ad accounts properly


How to structure your first campaign (TOF > MOF > BOF optional)

How to launch your ads the right way (not the way fake gurus teach)

How to read the data and know when to kill/scale

10+ real ad creatives you can swipe for inspiration
(7B) Organic Content Strategy (Faceless + No Talking)
How to pick an angle for faceless info content (3 proven methods)


TikTok + Instagram strategy from scratch (no face, no talking)

How to build a proper funnel that converts viewers into buyers

10 real info product accounts you can study + swipe from
Post-Launch Scaling & Building an Affiliate Team
How to scale to $10K/month (repeatable frameworks)


How to build an affiliate team (even if you have no audience)

How to systemize traffic, upsells, and fulfillment

What to do after launch to stack income & trust

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