Course curriculum
THE PRESENTATION
10-Minute Email Storytelling – The Presentation
1 – THE SNAPSHOT
Video
Exercise – Write down your snapshots
2 – LIVE REDDIT
Video
3 – THE TEASE
Video
4 – COLD-READING YOUR AUDIENCE
Video
Exercise – Cold-read your audience
Exercise – Write your tease
5 – SUMMARY
Video
6 – WRITING THE STORY
Video
Exercise – Write the story
7 – THE AHA MOMENT – WHY THEY BUY
Video
8 – PREPPING THE AHA MOMENT
Video
Exercise – Prepare the AHA moment
9 – SUMMING UP THE AHA MOMENT
Video
10 – Email Breakdown No. 1
Video
11 – Email Breakdown No. 2
Video
12 – Email Breakdown No.3
Video
13 – Email Breakdown No. 4
Video
14 – THE PROCESS
Video
15 – THE STORY
Video
Exercise – Match it all
Exercise – Add connectors
16 – OPEN LOOPS & SEEDS OF CURIOSITY
Video
Exercise – Add open loops and seeds of curiosity
17 – Formatting
Video
18 – The rules
Video
Real-Life Email Examples
I accidentally made a guy wet
It smells like sins in here. Can you smell it
Liars liars stories on FIRE
Do you play the harmonica out of fear
The 3 years ago George would laugh at me
Locked in a bathroom
Is your idea really BIG?
When marketers die (Dogamon)
No writer’s block – Guaranteed
The Storytelling Cheatsheet
The Storytelling Cheatsheet
The 3-Minute Checklist
The 3-Minute Checklist
Live Q&As with George
22.04 6 pm CET Live Q&A (Recording)
20.05 4 pm CET Live Q&A (Recording)
George writes an email LIVE
George writes an email LIVE
