Jordan Platten – Affluent Academy 3

Your Instructor
Jordan is an English entrepreneur, author, speaker & Internet personality. After being kicked out of university at 23 he scaled a digital marketing agency to 6 figure profits in less than 6 months. He has since generated millions in new revenue for businesses all over the globe. Jordan made it his ongoing mission to help others on the pursuit for a better life and now mentors thousands of aspiring entrepreneurs through his various media channels and online education business.

Course Curriculum
Week 1 – Laying Your Foundations
Fundamental Rules Of Play
Identification Of Self
Getting Your House In Order (22:02)
Health & Performance
Peak Focus Nutrition
Conditioning The Body
Mind Optimization
The Journey Ahead (14:41)
Focus Shifting (9:04)
The Social Media Advertising Revolution (13:50)
Week 2 – The Launch Sequence
Establishing Your Business (12:16)
The New Era Agency (7:13)
Building A Brand (14:42)
Website & Email Creation (24:12)
Ready-To-Go Website Templates (30:39)
Service Offering Formula (17:21)
Value Based Pricing Structure (25:52)
Week 3 – Sales Prospecting
Crafting Your Niche(s)
The E-Com Trap
Building An Irresistible Offer
DNA Of The Perfect Client (7:09)
Leveraging Your Existing Network (8:23)
15 Lead Generation Techniques (29:32)
Hands-Off Lead Generation (10:35)
Agency Management System & CRM (21:11)
Week 4 – How To Secure Meetings
The Psychology Of Sales (20:13)
Achieving Instant Respect (7:16)
Self Analysis & Playing To Strengths (9:48)
Cold Calling Remastered
Mass Email Automation 2.0
DM Domination
Face-To-Face (8:13)
Loom Video Strategy
Affluent Outreach Formula
Objection Crushing (Meeting Setting) (14:00)
Week 5 – How To Close Clients
Fundamentals To Success (12:19)
Perfect Preparation (8:44)
The Cold Meeting Strategy (56:06)
The Warm Meeting Strategy (17:44)
Objection Crushing (Closing Clients) (21:47)
First Client With No Credibility (10:17)
Onboarding & Payments (41:21)
Kick-Off Meeting Structure (10:02)
Comprehensive Case Studies (20:44)
Schedule For Success (28:18)
Week 6 – Real Sales Examples
Live Sales Call 1 (Cold Call, 1 Call Close) (29:32)
Live Sales Call 2 (DM Outreach, 1 Call Close) (120:40)
Live Sales Call 3 (Email Outreach, 2 Call Close) (62:48)
Live Sales Call 4 (Email Outreach, 1 Call Disqualify) (33:12)
Live Sales Call 5 (Inbound, 1 Call Close) (31:25)
Live Sales Call 6 (Inbound, 1 Call Close) (45:30)
Week 7 – The Science Of Getting Results
The Psychology Of Marketing (17:47)
Content Creation & Gathering (21:14)
Breaking Emotional Barriers (7:06)
Developing A Marketing Strategy (18:00)
Master Calculation Tool (Break-Even ROAS, LTV) (3:54)
Client Reporting Post iOS14 (12:46)
Individual Platform Training (12:20)
Week 8 – Agency Scaling & Automation System
Adhering To Agency Targets (27:56)
Managing Your Agency Whilst Travelling (8:53)
The Plague Of Complacency (14:54)
Rapid Scaling Through Referrals (11:20)
Transitioning To High Ticket Clients (34:24)
Signing High Ticket Clients ($10k p/m +) (19:50)
Automated Case Study Funnel (52:05)
Full Team Build-Out Process (50:03)
Reviewing Team Applications (19:17)
Media Buyer Team System (30:39)
Sales Team System (49:07)
Company Management & Elimination Of Self (22:17)
Third Party Tools (4:13)

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