Joe Martinez – Lead Generation Master Class

Here’s What’s Included:
Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization. In this course, we’ll discuss strategies for 3 stages in Lead Gen and give in depth examples. We’ve created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.

Section 1 – Generating Leads
Intro & Agenda – Section 1 – Generati…
Call To Action Strategy – The Biggest…
Call To Action Strategy – Determining…
Call To Action Strategy – The Price o…
Call To Action Strategy – Building Fi…
Call To Action Strategy – Designing f…
Finding Your Audience – Who Are They …
Generating Leads – Overview of 4 Main…
Building a Foundation – Intro to Why …
Building a Foundation – Excluding Dup…
Building a Foundation – Creating a Da…
Section 2 – Improving Lead Quality
Intro & Agenda – Section 2 – Improvin…
Words of Caution – Setting Proper Exp…
Defining Goals – What Makes a Good Lead?
Ad Copy & Landing Pages – Make Your B…
Lead Gen Form Strategy – Understandin…
Lead Gen Form Strategy – CASE STUDY: …
Lead Gen Form Strategy – Tips to Impr…
Section 3 – Converting Down the Funnel
Intro & Agenda – Section 3 – Converti…
Data Prep – Defining Metrics & Requir…
Retreiving Your Data – Creating a Wor…
Timing Your Optimizations – Don’t Jum…
Attribution Matters – Understanding W…
Defining an MQL – Intro to Lead Scoring
Campaign Movement Strategies – Using …
Developing Cost Per Lead Goals – How …
Conclusion & Recap – Customer Generation
Conclusion & Recap – Customer Generation

Author: stephan