One Exciting Copywriting Tactic Or Idea
I’ve NEVER Shared Anywhere Else!
You see, over the years I’ve come up with a lot of new copywriting tactics:
Novel approaches to email storytelling … writing sales email campaigns … attracting clients … list-building … sales letter copywriting … etc.
And in the course of my work … I’m constantly coming up with more ideas every month.
Occasionally, when I get enough new ideas around a related topic — like “market research” or “writing email sales campaigns” or “getting clients on Upwork” — I’ll gather them up and turn them into one of my famed copywriting courses.
But the truth is…
MOST Of My Best Ideas
Have Never Seen The Light Of Day!
And that’s simply because they’re just too small and tactical to be put into their own course.
Of course, the whole time, I’ve been using these exact ideas on my business’s own email list.
(That’s how I know they work — because they’re working like crazy for me.)
And so Adventures in Copyland! is founded on a simple premise:
Each Month, I Choose ONE Copywriting Tactic Or Idea From The Pages Of My Secret “Lab Notebook” … Write Up A Private Briefing Explaining How It Works … And Zap It Straight To Your Phone!
I have so many ideas (I’ll show you some in a moment), the problem is which to share with you.
At present, I have several years’ worth of tactics lined up, which don’t really fit neatly into any ‘course’ I could create.
So for Adventures in Copyland!, I’m selecting the copywriting tactics & ideas which tick as many of the following boxes as possible:
Whenever I discover or invent a new copywriting tactic that doesn’t fit into one of my courses, Adventures in Copyland! is the FIRST place I will publish it. You will be getting my newest & best ideas before anyone else sees them.
I am not interested in reheating tactics you have heard taught by anyone else. I prefer to teach tactics I have personally discovered or invented on my own … OR, where I teach you something that is not original to me, it will come with my new & unique perspective on how to apply it.
These are NOT beginner tactics like “benefits, not features!” or “use scarcity!” that you’d expect to find in a book, blog, or beginner copywriting course.
As much as possible, these are real tactics I have personally witnessed working — and in many cases, they are the EXACT copywriting tactics *I* rely on, day after day, to make an income that supports my family with no more than a single email to my list per day.
And … ACTIONABLE!
Ultimately, the point of teaching these tactics to you is so that YOU can use them in your own copywriting, for your business (or your clients’). So each issue shows you not just WHAT the tactic is … but HOW to implement it for yourself (because otherwise, what would be the point?)
As far as topics go — here’s an example:
The topic of the very FIRST issue of Adventures in Copyland! was:
‘Possibly The Single Most Versatile Email Storytelling Technique I Ever Invented For Whipping Up The Perfect Story Lead “On Command”!’
It revealed a charmingly simple-but-powerful email storytelling technique I invented for quickly & easily ‘building’ story-based sales email leads.
And it’s exclusive (I’ve never shared it anywhere else) … advanced … original to me … proven (I use it often) … and highly actionable for anyone reading it.
The World’s First Copywriting Newsletter Built ENTIRELY On Mobile App Technology!
A reading experience designed “from the ground up” for your phone — no pinching or zooming required
HALF the price of other copywriting newsletters — I’ve saved BIG on paper & shipping costs … and I’ve passed the savings entirely onto you
Seamless integration with video/audio “how-to” training — If a tactic is easier to show you than tell you, I’ll just give you a screen recording you can watch right there in the app
Instant, free delivery anywhere in the world
Butter-smooth “zero-login” access — you’ll just get a notification, tap it, and get your newsletter
Always in your pocket — it’ll be the one newsletter you always have when you have a spare minute
And so on. Yay for apps!
YOU RIGHT NOW
If the app thing puts you off from subscribing, that is fine. No need to write to me with your feelings about this decision. I understand it’s not for everyone!
Subscribers ALSO Get A Few “Private” Perks…
Exclusive “SECRET” product offers my main email list will never even HEAR about…
“Subscriber-only” DISCOUNTS on new courses…
PRIVATE updates & news…
And any OTHER ways I end up thinking of to treat you better than anyone else … just for being a subscriber.
I do not offer these kinds of privileges lightly.
And I don’t want people dipping in and out of this subscription, taking advantages of the perks and picking the issues they like, and dropping out other months.