Alyssa Brady – Winning at WordPress

What You Get:
Module 1: Intro to WordPress
Understanding the Basics of WordPress

Why Choose WordPress for Web Design?
Differences Between WordPress.com and WordPress.org
Setting Up Your WordPress Website
Navigating the WordPress Dashboard
Module 2: Getting Started & Setting Things Up
My Go-To Theme and How to Install It
Configuring Your Theme Settings
Choosing Your Theme Demo & Installing It
Setting Up Your Header
Setting Up Your Main Menu
Setting Up Your Footer
What is WP Bakery & Why Do I Use It?
Theme Support
Module 3: Let’s Start Designing Your WordPress Website!
Let’s Design Your First Page
Using the Template Library to Build Pages
Getting Familiar with the Design Elements
Typography Elements & Using Type to Make Your Website Better
Quick Overview of the Backend Builder
Using Image/Media Elements
Row & Column Page Structure
Adding Spacing & Transforming Content
Drag-and-Drop Elements
Background Images, Colors, Overlays & More
Adding Animation Effects
Adding Testimonials
Adding Portfolio Pages & Sections
Creating Awesome Hero Sections
NEW: Adding an Email Pop-Up to Your Website
Module 4: Essential Plugins for WordPress Web Design
What are WordPress Plugins & Why Use Them?
Installing and Updating Plugins
My Must-Have Plugins
Module 5: Crafting Stunning Landing Pages
Strategies on Designing an Amazing Home Page
Styling Your Pages
Conversion-Centric Design
Optimizing for Mobile Responsiveness
Module 6: Blog and Content Creation
Creating a Blog Page
Adding Blog Posts
Using Categories and Tags
Writing Engaging Blog Posts
SEO Basics for Blogging
Module 7: E-Commerce Integration
Installing WooCommerce
Other Important WooCommerce Settings
Building an Online Store
Adding Products and Categories
Customizing the Shop Page
Module 8: Website Optimization and Maintenance
Performance Optimization
Speed and Loading Time
Caching and Image Optimization
Website Security
Website Maintenance
Regular Backups
Updating Themes and Plugins
Troubleshooting Common Issues
Module 9: Launching Your Website
Testing Your Website
SEO Optimization
Setting Up Analytics
Domain Name Configuration
Sending video tutorials to the client
Going Live, What’s Next?
Bonus Module: Sales, VIP Days, Retainers, Pricing & More!
Proposal Template
Download Your New Resources (done-for-you scripts, templates & more)
My On-Boarding Process
My Off-Boarding Process
Using Branding to Create an Epic Site
Recommended Tools for Your Web Design Biz
Design Retainers to Scale Your Business
VIP Day Breakdown
Bonus Selling Lessons (Sales Call Process, Questions to Ask & Other Sales Strategies)
Pricing Your Services
NEW – Monthly Live Group Q&A/Consultation Calls
NEW: What Every Web Designer Needs in Their Contract

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