Master Internet Marketing
In Just 7 Weeks!
“There’s so much competition when you’re mediocre…
there’s very little competition when you’re excellent.”
Digital Marketing Is A Set Of Skills
That Help Businesses Generate
More Customers And Leads.
Your job is to help scale the business when you’re a digital marketer.
The main digital marketing skills are:
Advertising
Social Media Management
Organic Social Media Marketing
Chatbots
Email Marketing
Copywriting
Web Development
Graphic Design
Conversion Rate Optimization
Search Engine Marketing
Video Production
Data/Analytics
Influencer Marketing
And even more niche skills too
A professional digital marketer that is paid top dollar is generally well versed with all of these skills, or can easily turn to her network to hire others to do what’s needed on a client project.
We’ve put together a LIVE set of weekly classes and a training library with hundreds of easily understood videos to go through along with assignments to help you advance your digital marketing skills in just 7 weeks.
Here’s an outline of
the 7 week course syllabus:
Week 1
How to analyze data to make good marketing decisions
How to handle the ups and downs of result volume and costs
How to work with clients emotions
Focusing on the only the thing that matters; revenue
How to increase your speed to generating results
How to find the highest leverage revenue driven actions
How to solve the right problems that move the needle
Framing that you’re a modern day money manager
How to think when scaling a business
How to be confident about what you’re doing as a marketer
Week 2
Content first advertising strategies that will lower costs and get more customers
Growing social media followings and getting more social proof
Scaling advertising and marketing strategies that all clients can use
Manual bidding strategies
Strategies to use when starting out with small budgets
How to pick between all the different places a business can advertise
Week 3
Why it’s so powerful as an advertising platform
We’ll cover Facebook, Instagram, Messenger, Whatsapp, and Marketplace targeting
How to deal with the recent IOS14 changes relating to Facebook Advertising
Different types of campaign optimization strategies to get the most results
Different bidding strategies to keep costs down while scaling
How to properly track all results
Plenty of scaling tactics to help you get more customers and leads
Compliance 101 and how to avoid getting banned
What to do if you get banned from advertising
A/B testing strategies
Week 4
How to use the search engine for generating customers and leads
How to use YouTube ads to get more customers and leads
Bidding strategies to maximize results
We’ll go through different targeting strategies and options available
We’ll cover top strategies and tactics that have worked the best for our businesses and clients at scaling
What to do when starting out with small budgets
We’re going some spy tools that let you see other companies ads
How to write the perfect copy for search engine ads
How to make the best performing youtube ads
We’ll go over data and analytics
Setting up and structuring your account properly
And how to scale a winning campaign BIG
Week 5
How to write and structure high performing email marketing campaigns
How to think with sequencing value
Marketing automation 101 and some of the possibilities
The best softwares and tools to use
How to think as a copywriter
How to write emails that convert
How to write ad copy that convert
How to write landing page copy that generates more customers and leads
Simple copywriting tricks to accelerate your skill set
Templates and cheat sheets to give you a slight edge so you can write copy faster
Week 6
We’ll cover top funnel flows and layouts that generate the most customers
We’ll cover top funnel flows and layouts that generate the most leads
Color psychology and how to convert more traffic
How to write powerful headlines
Video sales letter strategies and flows that are proven to work
Using automation tools to tie everything together
How to get feedback on your page from hundreds of people before you launch it
Simple tricks, softwares and tools that make building funnels easier
Week 7
Top lessons and insights on what to do, and what not to do
How to scale campaigns without scaling your cost of acquiring customers and leads too
The best practices for diversifying where your customers and leads come from so you avoid being a one legged stool
How to create new video and image ads with ease using simple tools online
We take some time to reflect together in week 7 on the top lessons everyone took away from the training program together
My biggest mistakes as a marketer broke down and covered in depth
