MEMO from Dan Kennedy:
Before you get to the “meat” of this page from my friend, Russell Brunson, I want to offer you something you most likely will never see again, especially at this amazing low rate of FREE.
I want to give you the chance to go from ‘ordinary’ to ‘extraordinary’ in your business, and here’s how: selling opportunity!
In my latest multi-media book, Selling Opportunity (which comes with QR codes so you can listen to me as well), I reveal why you should stop selling ‘improvement’ and ‘repair’ offers if you want to stand-out, scale your business to new heights, and command prices you never thought were possible.
Here’s the story – over 10 years ago I did a “one and done” event in Cleveland, Ohio to a small room of entrepreneurs who each paid me $10,000 to listen to what I had to say.
I took the stage and for the entire day, I laid out why ‘Improvement offers’ is the reason why almost 99.98% of business owners struggle to break into the next level of revenue.
I then pulled back the curtain and revealed how to restructure offers into ‘replacement offers’ or what I call, ‘selling opportunities.’
