an ultra simple, minimalist digital business built 100% around email
a step-by-step repeatable framework for building simple multi six figure businesses
I want to tell you a quick story.
It’s about how I stumbled on what may be the simplest multi six figure business model in the world for anyone selling digital courses or coaching.
At least, it’s the simplest I’ve ever found.
And it’s exactly how I run my businesses today.
If you’re looking for a little inspiration…
Or if you feel stuck at all in your business now…
Or you feel like your business has gotten too complex…
Let’s go all the way back to the early 2010s.
A few years earlier I’d read The Four Hour Work Week and gotten my feet wet building some simple little affiliate sites.
But I’d quickly decided I wanted to level up.
Build some real businesses.
Where I owned everything.
But with one catch: they had to be SIMPLE businesses.
I wanted a setup that was just me, my laptop, a six figure income, and a whole lot of free time.
That’s what we all want, right?
But looking back, I did what I now know just about every struggling entrepreneur does: I overcomplicated everything.
I had “business model fever” and did WAY too much:
I ran a clean beauty subscription box ecommerce shop with my wife
I tried to build a huge publishing business for “how to” creators
I took on clients and thought about starting an agency (almost daily)
I wanted to hire coaches underneath me.