Dan Englander – The Agency Lead Generation Course 2

What You Get:
The exact process we use to secure 5-20 new qualified prospect meetings every week for our clients.
What’s New in the 2.0 Version:
Resource Checklist One-Sheeter, so you can set up the right systems from the beginning.
Bonus Module: How to Implement Relationship Sales At Scale.
Videos re-edited for a smoother overall experience.
New introduction from instructor.
Course Curriculum:
Background and Vision
Resource Checklist
Copy Ideas Library
1. CONCEPTS: The Right Foundation for Predictable Revenue
The Five Prospecting Commandments
How to Get Maximum Leverage Through Delegation
Flashlight vs. Laser Pointer
LinkedIn Sales Navigator Workshop
Action Items
Section 1 Slides
2. COPY: How to De-Risk Business Conversations
How to Use Context to Your Advantage.
The One Simple Task…
Six Guidelines for Effective Outreach Copy
Action Items – Craft Your Outreach Template
Sec 2 Slides
3. SYSTEMS: Build Your Agency’s Lead Generation Machine
The Lead Generation Universe – Tools and Automation
How Inbound and Outbound Interact
Building Your Outbound Engine – How to Enrich Data and Launch Your Campaigns
Outreach Cadence Samples
The Longterm Growth Path
Action Items + Q&A
Section 3 Slides
4. OPTIMIZATION: A Case Study in Closed Business
Case Study Intro – Metrics and Benchmarks
Campaign Diagnosis – Making Sense of Replies
The Hit Campaign Dynamic: Meetings and Closed Business
Action Items
Section 4 Slides
4.1. Relationship-Driven New Business At-Scale. [Bonus Section]
Intro to Relationship-Driven Prospecting.
Using the Historic Client Commonality.
Alumni Connections, Geographies, and Lego Blocks.
Indirect Connectors and The Hopscotch Approach.
5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences
The Power of Existing Audiences
How to Use Targeted Outreach to Secure Dozens of Placements
Thought Leadership Q and A
Section 5 Slides
BONUS Materials
Webinar: How to Sell Agency Services in Uncertain Times
Webinar: Relationship-Driven New Business At-Scale.

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