Bretty Curry – Google Performance Max Blueprint

Add 6 Marketing Channels To Your Brand With 1 Powerful New Google Campaign Type.
Learn to run Google’s Performance Max campaigns from the expert behind $10 million in profitable monthly spend.

The power of Google ads, made simple.

As ad costs continue to skyrocket on Facebook and Instagram, it’s never been more important to diversify your traffic strategy.

And what better platform to adopt than Google?

Google is the world’s largest traffic source (with 2x the reach of Facebook and Instagram combined) and covers over 92{b034bb0b41ad3a839e67bdab8dfa8b1ca09d11ee7dcb75c8dc96e7f7e6ac1e1c} of the internet.

With this new channel, not only can you bring in extra revenue right away, you can also protect yourself from the fallout of another algorithm change or iOS update.

But I get it: Google ads feel hard compared to Facebook.

The interface isn’t as streamlined, and you have to juggle a ton of different marketing channels like Search, Shopping, and YouTube.

But all that’s changing with the new Performance Max.

P-Max combines 6 of Google’s top channels into 1 powerful new campaign type. By adding this single strategy, you give your brand high-converting ads on Search, Display, Shopping, YouTube, Discover, and Gmail.

Add 6 New Traffic Channels With 1 Campaign

Search Ads – Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.

Display Ads – Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90{b034bb0b41ad3a839e67bdab8dfa8b1ca09d11ee7dcb75c8dc96e7f7e6ac1e1c} of all internet users.

Shopping Ads – Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any ecommerce brand.

YouTube Ads – Unlock a massive new sales channel and diversify your traffic by scaling onto YouTube’s 2+ billion user platform.

Discover – Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.

Gmail Ads – Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90{b034bb0b41ad3a839e67bdab8dfa8b1ca09d11ee7dcb75c8dc96e7f7e6ac1e1c} less than other PPC ads.

What You Get Inside Google Performance Max Blueprint

MODULE 1: Getting Started With Performance Max
MODULE DETAILS

What is Performance Max?
How P-Max Differs from Other Google Campaign Types
How P-Max Fits into Your Marketing Stack
Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2: Using Performance Max To Maximize Shopping
MODULE DETAILS

Campaign Strategy: Goals & Setup
Audience Signals Bidding strategy
Listing Groups & Product Feed
Case Study: Maximizing P-Max Conversions for oVertone
Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
Case Study: Auto brand 2x’s Revenue and gets 295{b034bb0b41ad3a839e67bdab8dfa8b1ca09d11ee7dcb75c8dc96e7f7e6ac1e1c} ROI

MODULE 3: Performance Max For Top-Of-Funnel Growth
MODULE DETAILS

Going Beyond Shopping for Scale
Listing Groups & Shopping Ads
Display Network for Scale / New Traffic & Customer Acquisition
YouTube Ads – Video Strategy, Assets & Hooks
Campaign Buildout #2
Reporting Insights & Optimization
Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
Action Items for Executing Your Blueprint

Author: stephan