Create a market-perfect offer that people are excited to buy.
Earn more revenue—faster and easier—without resorting to hypey tactics.
Here’s where most digital entrepreneurs go wrong:
They start with what they want to sell, instead of what the market desperately wants to buy.
Because you’ve got the expertise. The drive. The genuine desire to help people transform people’s lives.
And when you can help someone dramatically, you deserve to get paid for it.
But despite your best efforts, when you go to make money, something’s off:
Your ideal clients show interest… then disappear
Your offers get “nice” responses… but not sales
Your messaging feels like everyone else’s… even though what you offer isn’t
So often this comes from a decision made early in the process. Or a lack of a framework for putting together the offer in general.
Starting from the wrong point or having an unstructured approach for your offer leads to all sorts of tiny little errors.
Errors in how you package your offer. Errors in what’s included. Errors in how you talk about it.
Errors that shift you from must have to maybe later.
All are avoidable.
If you follow proven systems.
Some might call these systems… offer design systems.
What Nobody Tells You About Designing Offers
Hey. I’m Rob Lennon.
I’ve spent the last few years studying the world’s top offer creators. Dan Kennedy. Russell Brunson. Alex Hormozi. Amy Porterfield. Marie Forleo. Taki Moore. Brian Clark.
Want to know their secrets?
They don’t actually “write” offers at all.
They design them. They engineer them.
What I mean is that they use specific frameworks and psychological principles to construct offers that are practically impossible to refuse.
In doing so, they don’t leave success to chance.
And after testing these frameworks and generating over $1M in sales in the past 2.5 years, I’ve learned there are nuances in terms of what works and what doesn’t.
I’ve also discovered something equally as powerful:
You can use AI to learn and implement these frameworks as if you had these legendary marketers advising you all along.
And you can run this process like an engine.
Introducing: The $1M Offer Engine
The $1M Offer Engine is a cohort-based course that kicks off February 20th, 2025.
We’re going to transform your expertise, product, or service into an irresistible offer – one that people not only want, but feel happy, even excited to spend money on.
This isn’t a cohort to teach you manipulative marketing tricks or over hype anything. I’m morally opposed to that stuff.
Instead, we’re going to analyze what your market wants, and find the most profitable and desirable opportunity for YOU in the market.
Then we’ll architect an offer so perfectly aligned with people’s needs and wants that saying “yes” becomes the obvious best choice.