The San Andreas Fault of AI:
Will your business get crushed by tectonic plates?
Or will AI build you a moat against competitors?
If you’re watching lead costs double while your conversion rates tank… if you feel the clutch slipping, burning out… if you’re tired of pulling rabbits out of hats as competitors gain the upper hand… then my February 3 AM epiphany changes everything.
In February I woke up at 3:30 am with a gut-level epiphany: Every business must position itself on the profitable side of this seismic shift. Now.
Other online businesses won’t be worth anything.
Every 2-3 months one of my clients exits for 8 figures. Equity 2.0 was originally a “Grow your company and sell it” event. We got a rush of early signups in December.
World events shifted the focus.
Trump sworn in. “Muzzle Velocity” commenced. Markets flipped. Real Estate hesitated. Wars and rumors of war. My own AI science project also began, which gave me a different sort of front row seat to AI than anyone in business.
From February on, I was feeling the birth pangs of a new economy.
And this is NOT just economics. Or technology! It’s an energy shift. A new epoch.
Marketing methods are speeding towards obsolescence.
Time honored Lead Generation Magnets are going stale FAST.
5 nights out of 7, I was waking up at 3am drenched in sweat.
Not illness. Nor worries about home or family.
It was tectonic plates. My body was picking up a massive shift in the world before my conscious mind could grasp it.
Thus did Equity 2.0 become the most exacting seminar I’ve ever prepared for.
And I’ve done a few. It started with a sensation of shifting terrain that I couldn’t explain. Inside I knew: the earth’s crust cracked. The rules changed.
Others felt it too.
Doberman Dan, copywriter of 30+ years mentored by the legendary Gary Halbert, wrote this in his newsletter:
“Things are changing faster than I’ve ever seen in my 59 years… Almost ALL online media is no longer affordable for a ‘kitchen table’ entrepreneur. And in the very, VERY rare cases when you get a channel to work, it’s rarely scalable. In fact, it’s rarely even sustainable… It Sucks When You’re Selling Something Your Market No Longer Wants!”
Meanwhile, tax sheltress and IRS foe Shanyn Stewart, whose firm handles accounting for over a hundred 7- and 8-figure businesses, alerted me: “Perry, we’re in a silent recession. The media isn’t talking about it, the government isn’t talking about it, but small firms are getting squeezed by inflation, rising wages, a declining pool of skilled workers, and softening demand.”
What my body knew, what Dan was reporting, and Shanyn was proving with spreadsheets, pointed to the same seismic shift:
Nobody’s gonna grow ANY company, or even get a peanut butter and jelly sandwich (much less sell their company for 8 figures) if AI makes your marketing obsolete.
Perry Marshall Clients who’ve attained 7, 8 and 9 Figure Exits:
Finn Peacock: Solar Power Simplified
Finn sold SolarQuotes.com.au in 2024 for a life-changing sum. He started the business during our 2008 “Bobsled Run” Google Ads program with one goal: generate solar installation leads.
Finn didn’t just build lead generation—he created a “Network Effect for Mere Mortals.” He connected buyers and sellers through software, recently adding AI. His small team accomplished what normally requires much larger staff.
The secret was A quality guarantee system ensuring excellent installer work. Finn risked $40,000+ to honor bold promises. Skin in the game.
Finn’s brilliance was combining old-school quality control with web technology. His team personally vetted installers, maintained standards, and handled customer service like a local business—then scaled with software and automation.
“Literally started this on a Perry Marshall coaching program. They really liked our AI chatbot. They couldn’t believe how we serviced thousands of leads monthly with our tiny team. Thanks—the way you made me think about feedback loops, leverage, marketing changed everything. It’s a f***ing superpower.”
15-Round Brawls with AI
I’ve been pressing AI to its outer limits with a science project since late 2024. I’m subscribed to Claude, ChatGPT, and Gemini – and on many days, I max out all three until they slap my hand for using up my tokens.
I’m crafting proofs that normally take a human hours or days to slog through. AI bots write them in 15 seconds. More importantly: The quality and quantity of heavy lifting the AI platforms can do doubled in 4 months.
As a creator of a $10 million research prize and co-founder of two cancer research groups, I saw the pattern: AI will MORE THAN double in capability every 6 months for the foreseeable future.
This is a VERY big deal.
Moore’s Law says computers 2X in power at 1/2 price every 2 years. It’s held true since the 1970s. A bedrock reason Big Tech has earned trillions over the last 20 years.
Moore’s Law is hard enough to comprehend. But AI is now increasing not 2X but 8X in power every two years. That’s not exponential. It’s 90-degree turns at 100 miles an hour.
My science project gave me crystal clarity about what these systems can and cannot do right now.
While everyone else was treating AI as a superior search engine, I was witnessing “Triple Espresso Moore’s law” – exponential improvement happening three times faster than traditional computing advances.
That’s when the Equity 2.0 framework landed.
Star Principle is MEDIA CENTRIC. “Number 1 in a growing market” depends entirely on media. The web created thousands of Star businesses by creating a new communication landscape, even as it decimated Yellow Pages, newspapers and travel agencies in the 1990s and 2000s.
AI is splitting the world in half. It’s the new User Interface (“UX”) of the Internet and obsoletes MANY internet businesses.
On that morning at 3:30 am, I glimpsed a picture:
There IS a solution for “green lights turning red” as the world rounds the AI bend. I saw the outlines. Even as AI was murdering some of the world’s best marketing methods.
I announced:
By April 22 I will have this figured out. I will unveil the solution on the first morning of the seminar.
I promised: If by noon the first day you have not gotten your money’s worth I’ll refund every penny plus $1000 for your travel.
Two months to figure it all out. (No pressure.)
Again, I had only a partial picture… but knew it was possible.
I spent ten weeks intensively exploring this, crafting a brand new framework that never existed before.
I’ve pulled rabbits out of hats at other seminars. In Maui 2011 I promised a triple bombshell on day 1. I delivered.
In 2017 I made a similar promise with Rosetta Stone. It became a legendary seminar. I introduced Network Effect for Mere Mortals, Tactical Triangle Takeover, and began educating my clients about Equity.
In 2023 I was asked to write a scientific paper on quantum evolution, 9 short weeks before the deadline. I delivered. It passed Peer Review on the first try. Published in Progress in Biophysics and Molecular Biology.
The new tool born from my apprehension is Moat Mapper – a tool that, in minutes, showed 100 entrepreneurs what they couldn’t see before.
What they saw that day changes everything.
People came to me during lunch saying, “I already got 10X my money’s worth just from this morning.” We had ZERO dissatisfied clients.
AI can murder your company.
It can also make it irresistible for clients
and future buyers.
Perry Marshall Clients who’ve attained 7, 8 and 9 Figure Exits:
Mark Riffey:
Engineering Sanity and Success
EnerCalc sells engineering calculations software to architects. Subscription is $1,700 annually. After a tough-love confrontation in Roundtable with Bob McDemus about getting his ownership stake formalized, Mark made it happen.
The $32 million acquisition left Mark in charge of growing the business 20% per year. Mark migrated from Roundtable into Advanced Mastery Network, where we’ve continued to help him grow. Funny aside: They only began doing traditional online marketing, like digital ads, after selling for $32 million! That’s the power of a Star business with a killer Promise. It succeeds WITHOUT much marketing!
Brady Roberts:
Surviving COVID to Thrive Again
Brady built iCapture, an iPad app for collecting trade show leads. Then COVID hit. Trade shows might be the worst business to be in during a global pandemic. (Try to think of a worse one. Other live events like rock concerts could at least still operate outdoors eventually…. But nobody’s hosting trade shows in a soccer field.)
In Advanced Mastery Network, we helped him slim 25 employees down to eight during lockdown. iCapture was able to survive on loyal annual subscribers who hung on through the hard times. When trade shows came back, they expanded again, and Brady eventually sold for life-changing money.
The COVID crisis helped Brady streamline his business. By being forced to operate with a smaller team, they discovered efficiencies they never knew existed. When trade shows returned, they were able to scale back up with a much more profitable operation.
Every participant at Equity 2.0, whether in person or live stream, received a quality of real-time customization that simply did not exist before in seminars. Everyone received a custom game plan for their business, their market, their media matrix, their USP and their Marketing DNA on the spot.
This is what you experience when you purchase the Equity 2.0 Intelligence Pack. The insights come within minutes of your purchase.
If you want personal, 1-1 assistance from my men Scott Schang and John McGee, that is available too. You’ll see results within days.
The San Andreas Fault of AI
A yawning chasm is ripping through the business landscape, separating:
Businesses that will experience unprecedented growth in the AI revolution
…from those that will be swallowed whole and disappear
The crater doubles every six months. By 2027, it will be impossible to cross if you’re on the wrong side.
**Why This Beats Every Other “AI Strategy” Course**
While everyone else teaches you AI prompts and tactics that go obsolete in 6 months, this is the only system that shows you how to build “Moats on Tank Treads” – competitive advantages that get STRONGER as AI gets smarter.
Unlike generic AI training, you get:
Personalized analysis of YOUR specific business (not theory)
Tools that adapt and evolve with AI (not static templates)
Implementation support from world class people, if you like (not just information dumps)